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Shire Global

Better Health, Brighter Future

Shire Privacy Notice

Effective Date of this Privacy Notice: April 1, 2017.

Shire, a wholly-owned subsidiary of Takeda, recognizes and respects the privacy rights of individuals with regards to their personal data. This Privacy Notice (“Notice”) explains what type of personal data we may collect from you and how we use it.

Your privacy is important to us. If you have any questions concerning Shire’s privacy practices or wish to access or correct personal data that Shire has collected from you, please contact us as described in the “How to Contact Us” section below.

applicable organizations Applicability and organizations covered by this Privacy Notice

Shire is a group of companies with operations globally. The Shire enterprise (“Shire”, “we”, “us”, “our”) includes the parent company, Shire plc, and its affiliated entities. For contact information related to your local affiliate, please refer to Shire’s website at

This Notice applies to Shire websites, social media pages, (mobile) applications, surveys, patient and healthcare professional support activities, as well as other Shire services that display or refer to this Notice (together “Services”). Any person accessing, browsing or otherwise using the Services, either manually or via an automated device or program, shall be considered a “User.”

All Users are bound to the terms of this Notice and to any specific terms of use associated with the applicable Service. Your use of Shire Services means you consent to the collection, use and disclosure of your personal data as described in this Notice. 

personaldatacollection Personal data we collect and use

Shire collects personal data to operate effectively and provide you with the best experiences from our Services. You may provide some of this data directly to Shire through registrations, applications and surveys, and in connection with your inquiries. For example, you may choose to provide your name and contact information, health, insurance and/or financial information in connection with a promotion, a patient assistance or support program or a clinical trial. Healthcare professionals may provide information related to their specialties and professional affiliations.

We also may receive data about you by tracking how you interact with our Services. For example, using technologies such as cookies (see also section on “Web technologies”).

Shire also obtains data from third parties (including other companies). For example, we may use such third-party data to confirm contact or financial information, to verify licensure of healthcare professionals or to better understand your interests by associating demographic information with other information you have provided.

personaldatause How we use personal data

Shire uses the personal data we collect for a number of basic purposes, described in more detail below: (1) for business operations (marketing and sales, research and development, patient support, donations and sponsorships, communications), (2) for business administration (finance and accounting, human resources, prevention and investigatory activities), (3) for business management (internal audit, asset management, system and business controls), and (4) as necessary to protect the health, safety, and security of Shire personnel and to comply with legal requirements and obligations.

personaldatasharing Who we share personal data with

We share your personal data, with your consent or as necessary, to complete any transaction or provide any service that you have requested or authorized. We also share data with Shire-controlled affiliates and subsidiaries; with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of our Services; and to protect the rights or property of Shire.

personaldataprotection How we protect your personal data

We have implemented a variety of security technologies and organizational procedures to protect your personal data from unauthorized access, use and disclosure. For example, we store your personal data on computer systems that have various types of technical and physical access controls, such as encryption.  Although Shire has implemented commercially reasonable data security controls consistent with industry standards, Shire cannot guarantee the security of your information. It is also important for you to remember to protect against unauthorized access to your password(s) and your computer, mobile devices, etc. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please notify us immediately as described in the “How to Contact Us” section below.

personaldatastorage Where we store and process personal data

As Shire is a multi-national organization with locations in many countries around the world, your personal data may be stored and processed in any country where we have facilities or in which we engage service providers. Shire takes steps to process personal data according to the provisions of this Notice and the requirements of applicable law. 

personaldataretention Retention Period

Shire will retain your personal data for the period necessary to fulfill the purposes outlined in this Notice unless a longer retention period is required or permitted by law.

personaldataaccess How you can access and control your personal data

You have choices about the data we collect. When you are asked to share your personal data with Shire, you may decline; however, your choice not to share your personal data with Shire may mean you will not be able to use or (fully) benefit from our Services, features or offerings.

Shire respects your right to know and inquire about what personal data we have collected about you. In addition, you have the right to request correction or deletion of such personal data, as well as to request removal of your personal data held by third-parties with whom we conduct business. In addition, you may contact your jurisdiction’s legal authority overseeing implementation of data protection laws to file a complaint regarding the processing of your personal data. 

children Children

While in some instances we may collect personal data about children with the consent of a parent or guardian for the provision of our Services such as clinical activities or for patient support programs, we do not otherwise knowingly solicit data from, or market to, children. If a parent or guardian becomes aware that his or her child has provided us with personal information, he or she should contact us as described in the “How to Contact Us” section below.  We will take reasonable steps to delete such information from our database within a reasonable time.

notification Notification Procedures

In the event your personal data is accessed, lost, or stolen by an unauthorized third party, Shire will exercise commercially reasonable efforts to notify you to the extent required by law and disclose to you the personal data that was accessed/disclosed using the contact information provided to us or by other reasonable means.

socialmedia Social networks

Generally, social networks are interactive tools that enable you to collaborate and share information. Shire may collect certain personal data from you to enable you to use online social network features. Shire may also use these tools to post or share personal data with others. When using social networks, you should be very vigilant about what personal data you choose to share with others. Shire provides notices and choices about how personal data is collected, used and disclosed on its website, social networks and other Services.  When engaging in social network activities, you should not post information about third parties without their consent.

webtechnologyWeb, Cookies and similar technologies

Shire uses cookies (small text files placed on your device) and similar technologies, directly or through third parties, to provide our Services and help collect data.  This data allows Shire to, among other things, store your preferences and settings; enable you to sign-in to websites or applications; provide interest-based advertising; combat fraud; and analyze how our Services are performing.

In addition, Shire uses web analytics services (e.g. Google Analytics) to collect website analytics. The information generated about website usage (including your shortened IP address) is transmitted to these web analytics services. This information is used to evaluate visitors’ use of the domain, compile statistical reports on website activity, and provide other services related to the site and internet use activity.

Furthermore, we may partner with third-party service providers to serve ads regarding goods or services that may be of interest to you when you access and use our Services and third party-sites. Some of the ads on our Services or on third party sites may be personalized, meaning that they are intended to be relevant to you based on what we, or the online advertising network serving the ad, know about you or your computer's browsing activity on both the Service and third-party sites.

third-party-services Third-Party Services

This Notice does not address, and Shire is not responsible for the terms of use, information or privacy practices of any third parties, including any third party operating any site or service to which our Shire Service links. The inclusion of a link on the Shire Service does not imply our or our affiliates’ endorsement of the linked site or service.

contact How to Contact Us

Shire welcomes any questions or comments you may have regarding this Notice or its implementation. Any such questions or comments should be submitted using the contact information below. We will use reasonable efforts to resolve or address your concern. Please note that email communications are not always secure, so please do not include credit card information or other sensitive information in your emails to us.

Shire plc
Shire Privacy Office
300 Shire Way
Lexington, MA 02421
Tel: +1 (781) 482-9500

updates Updates to our Privacy Notice

Shire may update this Notice from time to time. Please check this Notice periodically for changes. If we make any changes, the updated Notice will be posted with a revised effective date. We encourage you to periodically review this page for the latest information on our privacy practices.

Your continued use of our Services following the posting of changes to the Notice will mean you accept those changes.


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